satone.com
How To Co-Publish For Profits!
How To Co-Publish For Profits!
The Benefits of Co-Publishing
There are a number of publishers, printers, and mail order
dealers who publish their own mailorder magazine. They make
their profit by selling advertising space to others in addition
to selling their own offers. They offer others (Co-Publishers)
a sizable discount for ad space in return for mailing a small
number of each issue.
Many mailorder dealers, for one reason or another, prefer to act
as a co-publisher rather than sending out their own adsheet,
circular or magazine. They do not have all the expense and
hastle of laying out the copy, printing, etc., and a good
co-publishing program gives them nearly the same exposure.
If you are tied in with top quality magazines or adsheets you
can make a reasonable profit through co-publishing. You handle
it as if it were your own publication, getting ads on your
product or service at a good discount plus you get additional
commissions for subscriptions and ads you obtain for the Prime
Publisher. Quite often prime publishers will give a commission
on their own products which are sold through your efforts with
orders coming direct to you.
For best response you should mail to your own name list and to
dealers, etc., in the mailorder business, who are not yet
advertising in the publications you are offering.
Co-Publishing and the Inner Circle!
How does co-publishing relate to the inner circle of mailorder?
You place your ad in a trade magazine or adsheet that is
co-publishable by sending your ad and remittance to the
co-publisher, who will forward the same, usually with 50% of
your payment to the Prime Publisher. Your ad will appear in the
next issue and the publisher will send you full details on
becoming a co-publisher.
As a co-publisher, you generally get your future ads placed at
one-half the published rate; 50% commission on ads you obtain;
50% on subscriptions received; 50% on products advertised in
the publications that are to be ordered through you, the
Co-Publisher, and from 20 to 100 or so publications, for your
own mailings. You simply stamp your name and address as
co-publisher, and mail out! If your ads don't pull, you may
still come out ahead from orders that come to you as the
co-publisher.
When you receive orders, retain 50% (or whatever amount is the
agreed commission) and forward the balance with the order, to
the Prime Publisher... He will take it from there... It's that
simple. Nothing difficult, deep, dark or mysterious about
Co-Publishing. The Prime Publisher's name and address does not
usually appear on the publication. Orders are directed to you.
The number of orders you receive will depend on who you mail
them to. If you mail to other Co-Publishers, orders obtained
will usually be for small one-inch ads. They will reserve
expenditures for large ads, until they become Co-Publishers of
the publication themselves thus getting their advertising at
one-half rates!
If your mailings are directed to mailorder beginners,
opportunity seekers, or direct to the consumer, orders you
receive will probably be for books or products offered under
"Order From Co-Publisher" ads. Your own ad, of course, gets
full circulation based on the total published and distributed
for that particular issue.
You must receive sufficient response to pay for your ads and for
the expense of mailing out the publications, plus a reasonable
profit.
There are many fine trade magazines and adsheets in the
mailorder business that you may co-publish. As you progress and
gain knowledge you will probably receive free copies of a number
of the better ones to use for your business requirements.
These kind of publications are "In Print" quickly with no long
waiting for your ad to appear. They reach an amazing number of
small homeworkers and opportunity seekers. If your product or
service appeals to these readers and the rates are right, you
should get good response. The prime reasons for using these
magazines and adsheets are:
1. You get the agreed discount on your advertising after the
first time in exchange for mailing a few copies.
2. You earn a specified commission on all new co-publishers and
advertisers you get for the publisher.
3. You will receive a discount on all future advertising as
long as you continue to co-publish.
4. Of course, you should get some business from your own ads as
well.
Include a copy of the magazine or adsheet in orders you fill and
in your mails, or advertise that you send them free for payment
of the postage cost. Using these methods, your postage cost to
mail your copies is zero.
Another reason for co-publishing various magazines is that many
of them do not require camera-ready copy. Some do an excellent
job of typesetting and offer this service free. Items selling
in these publications generally sell for $15.00 or less.
How to Make Money Even When Your Ads Don't Pull!
This is a little more information on the "Riskless Ad Method"
for the Co-publisher.
Step 1:
Advertise in mailorder magazines and adsheets that you offer
Co-publishing. As mentioned earlier the price you have to pay
for your ad is usually the full scheduled price for the first
time, then 50% discount thereafter as long as you continue to
Co-publish the magazine or mailorder adsheet.
Step 2:
You generally receive 50% commission on ads, subscriptions,
etc., that are placed through you, so with the copies you
receive and mail you can make money, as long as you stay with
top quality publications carrying many articles of interest to
mailorder dealers and money-seeking enthusiasts, and which offer
good products or services at reasonable price.
Step 3
Distribute you magazine to people who are likely to place ads,
etc. Check for firms who advertise in one co-publisher magazine
and not in another. Send them a copy of the magazine they are
not currently co-publishing or advertising. Since the
publisher's name is not printed on the magazines, readers will
have to order through you. When they order you make 50% and
sometimes more. Go through all the literature and information
you receive, from your various ads and contacts, with a fine
tooth comb. You have paid for it all and somewhere within the
pages of the publications you receive you will find the good
programs to fit your individual business plans. YES! By
Co-publishing you can make money from both your ads and from
mailing copies.