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How To Publish Your Own Money-Making Adsheet
How To Publish Your Own Money-Making Adsheet
Before printing your own adsheet, careful planning is
necessary.
First, how many copies will be printed? Next, decide if
your adsheet will be printed on white paper or colored
stock. Colored papers may cost slightly more, but are more
attractive and eye-appealing.
You must also decide if your adsheet will be printed on
one or both sides of the paper. It is best to use both
sides for greater profits.
After you have made these decisions, contact printers for
prices.
You may wish to check with local as well as mail order
printers. Mail order printer's prices are generally lower,
but be sure to request samples of some of their prices are
generally lower, but be sure to request samples of some of
their previous jobs to determine the quality of their
work. Also, make certain the paper they use is 20# bond or
heavier.
After you have the above information, your nest step is to
decide on a name for your adsheet and design the masthead
- or have it done by someone. You will need you know in
advance the amount of space the masthead will occupy so
that you can compute your ad rates accurately. Also, if
you decide to show your ad rates within the masthead or
nearby, remember that the space used for this purpose is
"Nonsalable" and must be deducted from the space you will
have available to your advertisers.
As a novice adsheet-publisher, it is wisest to keep your
first publication as simple as possible. The best way to
present your customer's ads is by running them in 3 neat
columns down the vertical length of an 8 1/2" x 11" sheet.
Allow each column to be 2-5/8" wide, with a ruled line
separating each column, so that you can accommodate ads up
to the standard 2 1/4 to 2 1/2-inch widths.
After you have price quotations from printers, you are
ready to establish your advertising rate. Then 11" length
of an 8 1/2' x 11" sheet will accommodate a total of 30
one-inch ads nicely. However, you must deduct the amount
of space occupied by the masthead. We will assume that
this space is 2" deep and the full width of the paper.
Therefore, you now have a total of 24 column inches of
space available for ads. (30" minus 6")
We will also assume you will have 1,000 copies printed-
both sides- on a colored stock. The lowest price you have
received is $18 plus 10% additional for colored paper.
This totals to $19.80. Since you have a total of 24" of
space to sell, your cost is about 83 cents per co;. inch.
You should charge your advertisers $1.25 to $2.00 per
inch, which will give you a gross total of anywhere from
$30 to $48. Some of the profits must be used for
"incidental" expenses such as advertising, postage, etc.
Next, you must get advertisers. You can do this in several
ways: (1) Run ads in mail order publications saying you
will print a 1" ad - 1,000 circulation for whatever you
decide to charge, if the advertiser will maill 25 to 50
copies, and (2) Write to prospective advertisers, whose
ads you see in other mail order publications, telling of
your new adsheet.
New adsheet publishers very seldom are able to sell all
the available space for the first issue. To fill empty
s[aces, simply run some of your own ads or run free ads
for advertisers. Then send them a complimentary copy of
your adsheet with their ad. Many may be impressed by the
favor you have done for them and place paid ads in future
issues.
The greatest quantity will be mailed by your advertisers.
You can distribute your copies of the adsheet simply by
stuffing one into all of your regular outgoing mail. This
saves you on postage and envelopes.
You may charge whatever you wish for your ad rates. But
they must be competitive. And don't be too greedy! After
all, remember, until you sell all the available ad space,
you will have the entire reverse side of your adsheet for
your own ads...and this space is FREE!