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Publishing Your Own Ad Sheet
Publishing Your Own Ad Sheet
When you have accumulated sufficient knowledge from preparing
your own circulars and from co-publishing magazines and adsheets
of others, you may want to become a publisher. You have learned
the going rates for various size ads depending on circulation,
etc. Start with 1,000, the minimum circulation for an adsheet.
Think up a good name for the title! Something different!
Something unique! An interesting title will often mean the
success or failure of your adsheet venture!
Have your first adsheet printed on both sides of an 8-1/2x11
sheet, 20# paper, folded in half to form four 5-1/2x8-1/2 pages.
Use enough space for a good title, ad rate information and
editors comments. Make it Co-publishable or simply an adsheet
whereby each advertiser gets a few mailing copies, with the
balance sent out by yourself or by paid mailers. As an
incentive, print a couple of your offers as commission ads.
Prepare and insert editorial material and articles of interest
to the mailorder dealers... Solicit and offer free ads for your
next issue.
You will lose cash flow on the first few issues, but at least
you will be getting your own ads circulated and your adsheets
out before the public. If you have a clean, nicely printed
publication with the right unique and interesting Title, you
will start receiving ads and after the fourth or fifth issue you
should have it filled with paid ads, along with all of your own
advertising.
As an example, if your rate is $4.00 per inch, you can still
sell approximately $100 worth of ad space after allowing for all
the space you need for title, rates, etc. Cutting this in half
to allow for co-publishers 50% rate leaves $50 to pay for the
printing and mailing. If handled properly, your own ads will
ride free from that point forward.
Constantly build up your customers name list. Keep it up to
date. This list is a valuable asset if properly maintained.
As your list of advertisers and co-publishers grow larger and
larger, you can add more pages and continue to expand until you
have a number one mailorder magazine producing reasonable
profits!